Schedule
Wed, 6:00 PM - 10:00 PM (2/15/2011 - 3/21/2011) Location: MAIN AH 104
Wed, 6:00 PM - 10:00 PM (2/15/2012 - 3/21/2012) Location: MAIN AH 104
Description
Managerial Marketing focuses on the principles of marketing that need to be understood by managers in all areas in order to develop and utilize effective marketing practices. The concepts of a global economy, including major social, psychological, and political influences, are explored and their marketing implications considered from the manager?s perspective.